Hi, I'm Berkay, a designer who fell for words and never picked a side. I take the technical, the complicated and the easy-to-ignore, and turn it into work that earns a second look.
A few numbers I'm quietly proud of.
A few good places that have trusted me with their brand.
A student event needed to stand out and fill paid seats in an impossibly crowded calendar.
I led the social and the whole campaign end to end: the content calendar, the posters, the reels and TikToks, and the multi-channel promotion behind it all.
Three Guinness World Records, 2,000+ paying guests and €200K+, the biggest result in the entire network's history.
Leadership was ready to cancel our two biggest industry events, Labelexpo and K Show.
I stepped up as project manager: the banners and measurements for the truss system, the booth builders and suppliers, the logistics, the sales-team coordination and the full before/during/after campaign.
Both events landed on-brand and on-time and brought in around 850 qualified leads. In the months that followed, that pipeline converted into 20+ machine sales and real revenue for the business.
Turn complex mobility and tech topics into stories people actually want to read, and can find.
As a credited Staff Writer I wrote long-form features and a biweekly series, owning each from research to SEO-optimised publishing.
A feature that ranks on page one of Google for "history of cargo bikes," alongside Wikipedia, and 10,000+ organic readers.
Long reads, short hooks, and the odd headline that out-ranks Wikipedia on Google. I write for the read, not the word count.
View the series →Posts, posters and full campaigns. I ran the entire social campaign for the student event that set three Guinness World Records.
See the social →Shot, cut and captioned, usually on a phone and usually fast. I once rebuilt an Imagine Dragons music video from scratch for an Adobe competition, purely for the love of it.
Watch it →Newsletters and journeys that actually get opened and clicked. One of mine sold out the stock on its very first send.
See the newsletters →I trained in Visual Communication Design, so I make the assets myself across Photoshop, Illustrator and InDesign.
See the work →Full identity systems, concept to execution. My Bachelor's highlights were two brands I built entirely from scratch: Scoox, and a Braun concept called Move.
See the brand →Product, jewellery and food. Good content sometimes just means picking up the camera yourself.
See the shots →Making sure the work gets found. I wrote and SEO'd an entire bilingual clinic website, every page, in English and Dutch.
See the project →Brand, content, copywriting, SEO, campaigns. Turning the messy raw material into a message people get on the first read.
Social, email, and paid across LinkedIn, Meta and Google, with budgets up to €10k a month. B2B and B2C, owned and earned.
Photoshop, Illustrator, Premiere. The design background means I don't just brief the visuals, I can build them.
HubSpot, Google Analytics, Monday.com, a stack of CMS platforms, and a slightly unhealthy love of a good content calendar.
I started in design, fell hard for words, and decided I didn't have to choose. That's basically the whole point of me: I can shape the idea and make it look good, and I get embarrassingly happy when something complicated finally clicks into something clear.
I'm calm when things are on fire, it's honestly my favourite kind of pressure. I do my best work with people who actually talk to each other. And I will rewrite one sentence six times until it sounds like a person wrote it, not a template.
Turkish and Bulgarian by passport, Utrecht by choice. When I'm not working, I'm usually moving, training, chasing that sound-mind-sound-body thing. It's the same instinct I bring to work: show up, keep going, make it better than yesterday.
So, that's me.
Clarity beats clever. Almost every time.
If nobody reads it, it didn't really happen.
Good marketing respects people's time. Bad marketing just wastes it.
Nobody was ever bored into caring.
Data tells you the what. Talking to humans tells you the why.
One area where Berkay truly stood out was his sense of ownership. He handled real pressure calmly and professionally, and became a trusted point of contact for internal teams and external partners alike.
What sets Berkay apart is his nous for what lies beyond content production. He has a rare acumen for business and strategy that you don't often find in writers or designers.
Berkay stood out with his versatility and professionalism, and inspired the team with his knowledge of content. I have no doubt he has a successful career ahead of him.
His ability to communicate and collaborate across a diverse group of stakeholders was instrumental to our success, and he became an influential figure in our social media growth.
He always nails the brief, delivers on time, and takes care of every little detail. With Berkay, you can trust the work will be done right without having to check in constantly. Anyone working with him is in good hands.
His ability to quickly grasp complex technical concepts and translate them into clear, impactful copy makes him stand out as a writer, and he's an absolute team player. His positive spirit is infectious.
Three Erasmus+ youth programmes across France, Italy and Poland: international, multicultural environments where I volunteered, collaborated and trained alongside young people from across Europe. Each recognised with a Youthpass certificate.
Media literacy, film and digital storytelling, and audiovisual content creation in an international team.
Intercultural communication, facilitation and conflict resolution across cultures.
Entrepreneurship, creativity, teamwork and hands-on project work.
Open to brand, content and marketing roles, and always up for a good conversation about the work.
Long-form features and my biweekly series, written as a credited Staff Writer at TomTom. Click any to read it live.
Turn complex mobility and tech topics into stories people actually want to read, and can find on Google.
As a credited Staff Writer I wrote long-form features and ran a biweekly series, owning each piece from research to SEO-optimised publishing.
A feature that ranks page one of Google for "history of cargo bikes," alongside Wikipedia, and 10,000+ organic readers.
From a brand product film to a music video I rebuilt purely for the love of it.
Vertical short-form is part of the daily rhythm too. A few grids from campaigns I ran, click through to the live profiles.
The newsletters I wrote and produced for AV Flexologic and its sister brand Tech Sleeves, plus Connect, the weekly internal newsletter I ran at EUSPA. Sent by email through Mailchimp and published as LinkedIn newsletters. Product launches, events and announcements, and yes, the refurbished-machines edition sold out the stock on its first send.
Connect was the weekly internal newsletter I owned at EUSPA, the EU Agency for the Space Programme. Over 20 editions I curated agency news, EU updates and space stories into one friendly read for staff across the organisation.
It was internal, so I built the whole rhythm: sourcing stories, writing the copy, laying out the design and shipping it on schedule, every week.
Internal publication · no public links · one edition shown
The highlights of my Bachelor's in Visual Communication Design: two complete concept identities, designed end to end from logo and colour to type, packaging and applications. Both self-initiated, not official brands.
When good content means picking up the camera myself. Studio product photography across cosmetics, jewellery and food, shot and lit by hand.
I've created 50+ pieces of social content for brands, organisations and events. The highlight: I ran the entire social campaign for ESN Sea Battle in Sweden.
A student event needed to stand out and fill paid seats in a packed calendar.
I led the social and the whole campaign end to end: the content calendar, the posters, the reels and TikToks, and the multi-channel promotion behind it.
Three Guinness World Records, 2,000+ paying guests and €200K+, the biggest result in the network's history.
Posts load from Instagram · click any to open it
Leadership was ready to cancel our two biggest industry events, Labelexpo and K Show, two flagship shows in the global flexo and printing world.
I put my hand up and ran both as project manager, end to end. I designed and produced the banners and graphics for the truss system and worked out the exact measurements so every panel fit precisely. I sourced and coordinated the booth builders and suppliers, managed shipping and on-site logistics, and kept five-plus departments aligned. I worked closely with the sales team on the accounts we wanted to meet, made sure they had the right materials and demos ready at the booth, and set up a clean way to capture and hand over leads. On-site I ran the build and the team, and across the whole event I handled the campaign before, during and after.
Both events landed on-brand and on-time and brought in around 850 qualified leads. In the months that followed, that pipeline converted into 20+ machine sales and real revenue for the business.
This is one I took from blank pages to page one. HM Haartransplantatie is a hair-transplant clinic in the Netherlands, and I built its whole online presence end to end: the words, the structure and the search visibility, in both English and Dutch.
It started with empty pages. I wrote every one from scratch in English and Dutch, shaped how the site is organised, then handled the on-page SEO and backlink building across all of it, from the service pages to the blog. The payoff: as a Dutch-registered clinic, HM now ranks high on Google in the Netherlands for its core hair-transplant searches. I also designed their logo, so this became a full-circle project (see Visual & graphic design).
Where the design training shows. I created this logo for HM Haartransplantatie, a hair-transplant clinic, with a simple brief: fuse a medical caduceus with hair roots. I took it from rough, AI-assisted concepts all the way to a finished mark in Illustrator. Here is the evolution, 17 steps from idea to identity.
